I started with a thorough discovery session to gain a deep understanding of Hillbrook’s vision and objectives. We also conducted a competitor analysis to stay aligned with market trends. Using this information, we crafted a detailed sitemap and developed a visual Stylescape, drawing inspiration from the coastal setting and luxurious experience Hillbrook provides. Throughout the design process, we prioritised accessibility to ensure a user-friendly and inclusive experience.

Webflow was selected as the platform for its flexibility and creative potential. The design incorporated bold hero sections and engaging copy to captivate users, with interactive maps and integrated booking to keep engagement high. Subtle animations and micro-interactions added dynamic elements, while a custom CMS allowed the Hillbrook team to easily update content. The final result was a seamless, on-brand experience that captured the luxury and rejuvenating essence of Hillbrook Estate.