Explore the Future of Fisheries with ENL's WASSP Multibeam Sonar, proudly developed and manufactured in New Zealand for all fishing operations. Recently undergoing a comprehensive UX/UI upgrade. With a prime focus on their three main product series, WASSP propels the fishing industry into the new age, ensuring a seamless and advanced user experience tailored to diverse fishing operations.
2023
UX/UI
Lead Designer
My Process
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The Approach
We transformed ENL's WASSP Multibeam Sonar website, with a comprehensive UX/UI upgrade. Our focus was on enhancing the user experience for their three main product series, ensuring a seamless and advanced interface.
Starting with an in depth discovery phase and detailed sitemap, we aimed to clearly promote their core products. Accessibility was a top priority, especially given the dark themed website, ensuring it met all accessibility guidelines for an inclusive user experience.
The result was a mobile friendly, on brand website that serves as a functional sales and informational, tailored to provide a cohesive and user friendly experience across all WASSP products promoting there core products.